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» Brand Experience Health Check
Corporate Image is often reduced to brand attributes and colorful
images. But this is not enough. We believe the brand is created by
perception and the Brand Experience Health Check makes this perception
visible:
» Where is your brand now?
» Where do you want it to be?
» How is it perceived by the customers and employees? How do they
experience it through various customer and employee touch points?
» How do you want your brand to be perceived by the customers and
employees?
» Do you know how to bring it there?
» Brand and Marketing Process Health Check
Managing the brand and marketing means having required processes.
Not necessarily complex, written or ISO certified.
» Do you have brand and marketing processes at all?
» How efficient and mature are they?
» How do you measure up to industry best practices?
» How can you improve time to market and market acceptance for products and
services?
» How can you improve collaboration among stakeholders?
» Brand and Marketing Process Consulting
Based on our health check and delivered recommendations we detail
concepts and methods to improve effectiveness and efficiency of the
processes:
» Making the brand vision reality by implementing the roadmap.
» Establishing customer feedback.
» Shortening marketing campaign process.
» Improving the collaboration among stakeholders.
» Supporting or managing the implementation of the processes and change.
» Brand and Marketing Management System
Not always necessary, but often a major improvement – a
collaboration and workflow management tool to support the brand and
marketing management processes. We provide:
» Comparison of the systems on the market with regard to functionality and
user experience – usability.
» Help you choose the BMM-System that best matches your needs.
» A “BMMS Reference Architecture” defining how a best-practice BMMS should
look like, both from functional and user experience perspective.
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