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Research-Driven
Innovation
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/// What is it? ///
Innovation is based on creative ideas and deep knowledge of user activity
and desire. User research may drive innovation.
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/// Our offer ///
Involving stakeholders as well as street life we
generate ideas and evaluate market potenials. Future studies, contextual
inquiry and processing off the beaten track drive innovation.
Our User Radar is dedicated to current
preferences, upcoming needs, emerging situations, up to future systems of
interactive conduct. We
Agile methodologies allow us to analyze existing
services and prototypes from ordinary points of view, and to generate
product and service innovation.
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Requirements analysis and functional design
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/// What is it? ///
Requirements analysis and functional design deal with
identifying, structuring and describing the needed behaviour of the system
to meet user needs.
Understanding the market and the users is
essential for successful product design.
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/// Our offer ///
To explore what your potential users need and appreciate,
we apply a range of methodologies like contextual inquiry, workplace and
field studies with observation, interviews and focus groups,
questionnaires.
To our client we don't provide just qualitative
and quantitative data, but actionable recommendations on product design,
such us user profiles, user tasks matrix, use cases and usage scenarios.
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Interaction and
information architecture
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/// What is it? ///
From a user's point of view, interactive products
and services rely not only on a well-structured information architecture, but
need to provide an accessible space that enables interaction.
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/// Our offer ///
We design interaction and information patterns and
architectures that enable usage of the system. Knowledge of user tasks and
mental models, together with various techniques enable us to define the
best possible experience for the user.
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Content collection, creation and management
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/// What is it? ///
Content still is the major reason for users to
access information portals. Its creation and management causes most work
and costs. Although content management systems (CMS) simplify content
related activities, they still need to be supported by a sound process.
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/// Our offer ///
We offer services and consulting on:
• Initial content analysis and gathering.
• Content structuring and information design.
• Content adjustment to the new media.
• Design of content creation and management processes.
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Creative approach
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/// What is it? ///
Developing a creative approach to interface design combines requirements of
branding and aesthetics with the users' perception and cognition. It makes
use of moods, colour, layout and typography studies to ensure aesthetics in
a usable context.
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/// Our offer ///
We develop style guides, interface visual elements,
such as icons and forms. Where
appropriate, we create advanced multimedia content and animations.
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Usability testing and expert evaluation
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/// What is it? ///
Usability testing is nowadays a widely established method to evaluate
interactive products for usability and user experience.
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/// Our offer ///
We offer international usability testing from test
planning and user recruitment, to testing and documentation, to the
analysis of results and usable recommendations.
Our expert reviews focus on all aspects of user
experience, such as emotional acceptance, user tasks fulfilment ratio,
compliance to standards and guidelines and best practices in branding,
visual design usability.
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References
Our
consultants worked on projects for:
» Deutsche Telekom Laboratories, Germany
» Waseda University, Japan
» SAP AG, Germany
» NeoMotion GmbH, Germany
» Vodafone AG, Germany
» In other Words, Israel
» Bentley College, USA
» Hewlett-Packard, USA
» Rolex, Switzerland
» Lafarge, Germany
» Siemens AG, Germany
» Baan, the Netherlands
and a number of other clients.
We also regularly present at conferences and
publish professional articles.
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